Mall information: (208) 733-3000. Situated near the magnificent Snake River Canyon and the Perrine Bridge, made popular by extreme sports enthusiasts, the Magic Valley Mall boasts a clean, friendly and up-to-date shopping experience. The Magic Valley Mall serves communities from as far as Elko, Nevada and Sun Valley, Idaho. Built in 1986 and purchased by the Woodbury Corporation in 2004, the property is home to over 80 stores and eateries including Macy's, Barnes & Noble, Buffalo Wild Wings, American Eagle, Victoria's Secret, Buckle and JCPenney. If you have any comments, questions or concerns please send us an email.